The Price of

Colour

A digital campaign empowering the community to get involved to help break systemic barriers to racial and social equity.

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Understanding

Systemic Barriers

Systemic barriers weigh heavily on marginalized communities, limiting access to education, jobs, housing, and essential resources. Built through generations of inequity, these obstacles continue to block opportunities and create cycles of exclusion.

The Price of Colour is a student run campaign in collaboration with Welfare Avenue that aims to shed light on these hidden struggles, showing that the weight of the system should not define a community’s future. In collaboration with Welfare Avenue, this campaign empowers individuals to take action by turning awareness into collective efforts to break down barriers and build a more equitable future.

The weight is heavy, but together, we can break it.

Welfare Avenue Volunteers

Gentrification, discriminatory policies, and rising costs push marginalized communities out of their neighborhoods,limiting access to stable and affordable housing.

Racial bias, wage gaps, and limited access to job opportunities prevent many from securing fair and equitable employment.

Immigrants often face systemic exclusion through restrictive policies, language barriers, and lack of recognition for foreign qualifications, creating obstacles to stability and opportunity.

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Collaborating for an

Equitable Future

Food Distribution

Addressing food insecurity by working collaboratively with volunteers to operate a food distribution service that provides healthy meals to people experiencing poverty and homelessness

Essential Supply

Relieving poverty by providing clothing, essential products, and other basic amenities to individuals and families of low income and those experiencing homelessness.

Combating Isolation

Addressing isolation by implementing activities such as sports, community pop-ups and game events for individuals experiencing social exclusion.

Expanding Access to Critical Resources

Increasing accessibility to valuable resources for marginalized individuals by partnering with local organizations and community workers to provide access to mental health supports, employment opportunities, and subsidized housing.

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See the struggle

Demand Change

Do your Part

Help Break the Barriers

Welfare Avenue Volunteers

Volunteer

Join the campaign by volunteering with Welfare Avenue to help distribute food, clothing, and other essential supplies to those in need.

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Welfare Avenue Volunteers

Donate

Support the campaign by donating to Welfare Avenue to help provide essential resources to marginalized communities.

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Welfare Avenue Partners

Partner

Welfare Avenue actively seeks partnerships with organizations that share our mission and goals in order to maximize our impact.

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